Google Sandbox is a filter placed on newly registered domains that prevents new websites from ranking well. No one from Google has ever confirmed a Sandbox effect, but increasing evidence suggests it is real. New domains have to earn their reputation before Google will trust them enough to rank highly.
Google is a business, and they want to protect their business. They don’t want new websites that are spamming or trying to manipulate search engine results on their site.
They also don’t want new websites who are trying steal customers from them by spamming people with fake reviews or other deceptive tactics.
New domains have to earn their reputation before Google will trust them enough to rank highly in search results.
Importance of Building Trust in Google
One of the reasons why new domains and websites are less likely to rank highly is that Google is reluctant to trust them. To be considered for ranking, your site needs a history of quality content and backlinks from high-authority websites in your industry.
To get around this problem, it’s better if you can build up an existing domain before getting another one or two as well as start building an audience by publishing great content on your old domain (and creating links back). This will help build trust with Google!
How to Get Out of the Google Sandbox?
New websites can be stuck in the sandbox for about 3-8 months depending on their niche. As someone who wants to grow a business with SEO, it might seem daunting to consistently produce content that Google doesn’t even want to rank. There are a few ways to get out of this Sandbox quickly, here’s how:
Create high-quality content
You can get out of the Google Sandbox or reduce your duration in the sandbox by creating high-quality content, here are some tips to do that:
- Create content that is relevant to your audience. If they’re not interested in what you have to say, then they won’t click on your ads or follow you on social media.
- Make sure that your content is engaging. If people aren’t engaged with your writing, then they won’t spend much time reading it or clicking on links within it.
- Be authentic! People will trust real people more than fake ones—and once you’ve established trust with your audience, they’ll be more likely to engage with your business or brand in other ways (like sharing information about it).
Backlinks
Generate backlinks from other websites that are relevant to your niche. This is an important step in getting out of the Google Sandbox because it helps increase your authority on the web, which gives you more credibility as an expert in your field and makes it easier for Google – and other search engines – to find and index your website properly
Important Tips to Remember about the Google Sandbox
When you use a combination of both types of techniques (content + links) you are able to build some trust with Google and show them that quality content is being published from your side and that people are actually linking to your content because there is value in it.
Remember, when you first start writing content, you are writing it for Google and not the users. You are trying got tell Google what your site is about so they can index it and rank you for specific keywords. Once you start to see some initial rankings, you can then go and optimise your content and update it so it is easy to understand from a user’s perspective.
Conclusion
We hope this article has helped you understand how Google Sandbox works and how to avoid it when starting a new website. If you want your site to rank well in Google, then make sure that you are creating high-quality content and generating backlinks from high-authority websites in your industry.